#Startup Vs #Covid19_ Navigating the Depression in Travel Sector

It becomes pretty tough for startups to manage when the cashflows plateau. The biggest impact of the coronavirus pandemic has been on the travel sector, which has had to bear the brunt of flight cancellations, hotels being shut down and movement restrictions across the world. First came the international travel bans and then strict national lockdowns, which eventually led to all travel and food delivery in train and other apps coming to a grinding halt. The current pandemic and crisis have brought up a lot of fears and anxiety among the people around the globe. The change in routine, pattern, work system, etc—the ongoing outbreak of Coronavirus has started to become a brutal psychological test for many. We are worried about life, finances, job, health, running a family and so much more. The companies decided to figure out ways in which it didn’t have to let go of people. Even though there were cases where there might be no work for certain people for a few months.

Most of the startup founders are seen commenting this way:

“This crisis is different, this is a humanitarian crisis, this is not a typical capitalist crisis where you take a cold-blooded call and move on,”

Battling the Un-certainty

The startups observed a very rapid drop in its daily active user because obviously there’s no reason for a user to come to the app with the ban on all modes of transport. However, the companies have been adding other engagement features. “Whether it is gaming, videos, entertainment, book insurance or Covid related information; we had to discover alternate ways of serving the customers on our apps. These new offerings helped the startups to maintain a certain amount of user engagement in current times. Along with opening up some revenue sources, in the form of ads, selling insurance, and other ancillary products.

Recommended Reading: The Ultimate Quarantine Watch List For Travel Hungry Soul

Some startup founder say that the coronavirus will leave a lasting impact on the travel sector. It will change the way people look at and feel about travel, similar to what happened after 9/11.

  • Both for international & domestic travel, there will be mandatory Covid-19 testing. And it will become the norm across the world.  Also, for domestic travel, everyone expects that India will have to implement China-like solutions, which will help people verify some kind of health data/health status at the point of boarding. All this will happen, because of the consumer’s loss of confidence in safe travel.
  • In the post-corona world, the biggest challenge will be to convince everybody to start travelling again and that requires a different level of trust-building in the procedures of testing and segregation.
  • People will now cut back on any non-essential travel because they have figured out that conferences, meetings, events can all be coordinated online.
  • There is an opportunity to come up with contactless solutions in this new world. China has built solutions that allow people to use the lift in a contactless manner. They have a QR code, you can just scan in the lift and press floor number in your app and the lift takes you to that floor.

Any sort of contactless things that people can pay to ensure more safety and confidence of travelers, whether it is hotel sector or the airline industry or train travel,  it’s going to be in demand in the post-Covid world.

Apart from these, a lot of emphasis would be laid down on use of apps like “Aarogya Setu” and others more advanced ones coming up from Google and Apple Inc. partnerships. At the end of the day, it is the power of our mind that is going to help all of us to sail through this situation. Do not assume, just go out and pitch. Recessions have always brought forth new market leaders. People who will be able to demonstrate their capabilities to take risks and fight adversity will be the eventual winners.

#Startup Vs #Covid19: Navigating the Depression in Travel Sector

Amit Roy


Amit is a Digital Marketing & Alliance Strategist at Railrecipe. An avid learner who believes in the magic of Words and Music. Eternal Optimist. Book Lover. Cinephile. Creative Soul.


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3 thoughts on “#Startup Vs #Covid19: Navigating the Depression in Travel Sector

  1. “So we bit the bullet and said we wanna find a path that gets us there without letting people go, even if it means that six months down the line, if things don’t improve right and travel is even more deeply impacted, we may all go down together but that’s the risk that we are willing to take,”

  2. Startups are getting diminishing returns due this pandemic .It was already tough to start a business befor many tycoons.they posses a lot of capital and Try to engulf small business and startups and it is another setback . Many giant companys are firing out their employees to get a little relief from it so it is very tough time for employees as well.Startups might have prepare for post lockdown to bounce back and government should provide some packages to these startups to revive the Indian economy

  3. startup lessons
    We are in the midst of one of the most difficult phases in our recorded history. The two World Wars were limited to a few nations, and natural disasters, including the tsunami and earthquakes, lasted for a brief while, with limited, manageable damage.

    COVID-19 is dangerous, for nobody knows how long the ordeal will last, what the total loss of life and morale will be, and the invisible impact of this invisible enemy.

    The economy will contract, society will plunge into depression, and all bets are off as to when we will return to normalcy. In fact, the pursuit of normalcy might be unwise, for we might be staring at a new normal.

    These are times which call into action our collective might, both emotionally and physically, to fight it out in hospitals and to remain grounded in the confines of our houses. But even the most difficult situations can leave us with lessons, and this one is no different.

    Coronavirus is a wake-up call for the startup community as neither the pandemic is over nor is it the final frontier of our endurance. Here are three key insights drawn from present times that will help the next generation of entrepreneurs to be less vulnerable and more impactful.

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